Tax Seminar Credits

Depending on your local and state laws, you may be required to pay taxes on all or a portion of the revenue generated by your seminars. Some states tax the sale of products sold at the back of the room. You may also owe tax on the registration fees or even on the workbooks and other participant materials. See more on tax speaker.

Whenever possible, incorporate your taxes into your registration fee. When you're promoting a seminar, prospects are focused on the tuition and evaluating whether they can afford to make that kind of financial investment. In addition to your registration fee, they are also calculating the costs of travel, food, lodging, and other travel expenses. Getting to the checkout page and seeing that you are tacking on an extra fee to cover your taxes can be enough of a disincentive that some prospects will abandon their registration, much as online shoppers abandon their purchases when they get to the checkout page and see how much the shipping and handling charges will be.

Taxes are a cost of doing business, like the costs you incur to produce seminar handouts for participants, to give coffee and snacks during breaks, to accept credit card payments for registration fees. As you assemble those expenses in your tuition, a part of every registration fee might have to be allocated for taxation. Learn more on cpe seminars.

The exception? If it is standard practice in your industry to charge taxes on top of tuition, you may to go this route. However, if you're curious to see how adding taxes on top of tuition has on your registrations, run a test. Send half of your list an invitation that incorporates taxes into your seminar fees, and send the other half a promotion that adds the tax at the end.

When it comes to back of the room earnings, participants, will be not as worried about earnings taxes. Most people are used to paying sales tax when buying a book, therefore it will not be beyond the standard for them.

Before you commit to a pricing structure, sit down with your tax professional to review the taxes you'll be responsible for collecting and paying. If you opt to incorporate taxes into your seminar fee, be sure to also discuss the potential financial implications of this course of action. Although you want to present your fees in way that maximizes the appeal to participants, you also want to ensure that the decisions you make don't backfire and cause more headache and cost for your business. Learn more at